Technically, everyone could do web publishing, but the effects of doing so can be radically different depending on who does the publishing. If it’s just any average person who knows just enough about computers to log in to social media, you can’t exactly expect them to generate that much attention, can you? Professional web publishing firms, on the other hand, can make it so that you won’t even need to buy website traffic.
Now, this is not always guaranteed since it would depend a lot on the quality of the service provider you hired. Then again, it’s a lot more likely to yield actual results than if you were to do it yourself if you don’t have any experience in web publishing.
Generally speaking, the people who can do web publishing is everyone. However, the main ones who do it on a professional level are those that make a career out of it. There are web publishing firms out there that you can hire to do your content publishing for you. You want to do this if you are just starting out and don’t really know anything about the practice.
Once you have already done your own homework about the intricacies of web publishing, you can then proceed to doing it yourself. If you master web publishing, there will never be a need for cheap website traffic again since you’ll be getting those organically. This is something that’s worth aiming for, as well, since it comes with the added bonus of giving you even more control over your own business.
Then there are arrangements where you use the services of web publishing firms while also doing your own content posting. This hybrid arrangements allows you to both make use of the expertise of the team handling the publishing while you polish your own skills. Coming to grips with being your own web publisher takes time, after all.
You need to get used to a lot of things first. That’s why you retain the services of professionals in the meantime while you learn what you can.