Web publishing involves a lot of things. It’s easy to make mistakes especially if you know so little about the topic and work involved. Gary Vaynerchuk’s book “Crush It” is a new ideology you can adapt and apply to your web publishing business. It’s not easy because it will expand you personally as a leader, but it has been effective to many. Gary is living proof that hard work pays. Earning money shouldn’t be dreading when you can earn on the things you love and are passionate about.
Nothing Can Buy Authenticity
As a web publisher, you dictate the branding. You are the one responsible for the “identity” of your company and other companies who are availing your services. The number one rule of authenticity is identity. Unfortunately, when your vision is too cloudy, you tend to lose sight of what you stand for. Be authentic. Know who you are, why you exist, and what sets you apart.
Know Where The Trends Are
Trends can be a two-edged sword. It could work at your advantage or vice versa. Most of the web publishing companies today fail to capitalize on trends. When they are ready to capitalize on it, it was too late. But even if you fail the first time, you can learn along the way. Buy adult traffic and know where the trends are. It’s like a good mixture of intuition, interaction, data analysis, and execution.
You Define Quality
How do you define quality in terms of your business? In your case, you are a web publisher. Is it the quality of the contents you publish? Is it the Gmail mass email or responses you get from the readers? Or is it has something to do about the interaction rate of your customers? Whatever it is, you dictate it. Crush it defines quality in a different way. The idea is to bring the right people to your site who gets or relate to your message. Sometimes, it’s not just all about numbers. It’s about the impact of your work to the audience you target.